Real, tanglible customer experience ROI through the marketing & sales process.

When you are marketing a product or when you are selling a product, how are you helping to improve customer service? Yes that process may be effective in closing deals. But just because the customer is buying, does that mean they are happy. Our research says no. Many customers feel strong armed into the purchase. So how do we ensure that doesn't happen. We measure how closely sales and marketing are contributing to our customer goals with tangible, solid ROIs.